MARKETING ENGINEERING FOR OUTBOUND
SELECTIVE RELEASE · FOUNDER COHORT

Outbound, enabled by a system that learns your business.

Onmatch reads your CRM, learns your voice, scores audiences against what's actually worked before, and drafts complete campaigns. It surfaces the strategic decisions that need your judgment and handles the rest. Built by founders building it for themselves.

Founder rate locks at request. No card.
LIVE OPERATOR LOGtail -f operator.log
15:10:35SCORED2,847 contacts from CRM · matched "Q3 dormant" segment@orchard.so
15:10:35DRAFTED6-email re-engagement flow · grounded in 3 past flows@orchard.so
15:10:35BUILTbuilt in HubSpot · workflow #ridge-7 · ready for send@orchard.so
15:10:35SOURCED1,400 contacts via Findymail · DTC supplements ICP@cleanco
15:10:35DRAFTEDcart-recovery flow · voice match 0.94@cleanco
§ 01THREE THINGS THAT MAKE IT WORK
INTELLIGENCE LAYER · NOT ANOTHER TOOL

Most marketing AI generates from everyone's data. Onmatch reasons from yours — your work, your results, your conversions.

ALWAYS ON · COLLABORATIVE
01

Your instincts, at full volume.

Onmatch is the teammate that never stops. Hand it a direction and it gets to work — drafting, testing, refining, and collaborating, while you steer.

DIRECTION"win back dormant trials"
DRAFTING6 variants · 3 angles
TESTINGsubject lines · send times
REFININGagainst your approvals
14
campaigns in flight
while you slept this week
REASONING · SHOWN
02

Every decision, reasoned.

Onmatch reasons over your campaigns, segments, and wins — and shows its work. Every audience, every sequence, every call comes with the why behind it. You're never approving a black box. You learn as it works.

AUDIENCEdormant trials · why: 84% overlap with your Q1 win
SEQUENCE5 emails · why: matches your best-performing cadence
TIMINGT+2 send · why: your highest open-rate window
every one
decisions explained
audience · sequence · timing · copy
GOAL IN · CAMPAIGN OUT
03

Set a goal. Get a campaign.

You bring the goal. Onmatch turns what's worked for you into a campaign worth sending — and leaves the calls that matter to you.

GOALnamed in Onmatch
DESIGNreads your CRM + history · crafts flow + copy
BUILDcampaign created in your CRM on approval
MEASUREreads results · scores against goal · sharpens next
4 tools
native translations
HubSpot · Salesforce · CIO · AC
§ 02TRY IT
SIMULATED · NO ACCOUNT NEEDED

Select a campaign idea. Watch the flow build itself.

ONMATCH · CAMPAIGN BUILDERsimulated · v0.1
>Select a campaign to build

Simulated · real campaigns take 2–6 minutes end-to-end

§ 03HOW IT WORKS
IDEA TO FIRST SEND · ONE DAY

Once it's running, it's running.

Onmatch pursues the outcomes you've named — continuously, across every campaign class — and surfaces decisions when it needs you. The five steps below are one campaign. The loop at the bottom is the work. This is what marketing engineering looks like for outbound — one system handling work that used to require a coordinated team.

  1. 01

    You name the goal

    Plain English. "Win back churned annual customers." "Q3 dormant trials." "New e-com founders." You name the outcome — Onmatch produces the campaign.

    > onmatch new "win back churned annual"
  2. 02

    Audience scored

    Onmatch reads your CRM and scores every contact against what's worked before. Need to expand? Connect Findymail, Apollo, or Clay — searches generate, results route into the flow.

    → scoring 2,847 contacts · match acc. 94%
  3. 03

    Flow drafts

    Structure, copy, segments, branches — written in your voice, grounded in past flows from your library. Voice model sharpens every time you approve, edit, or reject.

    → drafting 6-email sequence · 14d
  4. 04

    You approve

    Review with reasoning visible. Edit anything. On approval, Onmatch builds the campaign in your CRM — where you add visuals and send.

    ✓ approved · built in HubSpot
  5. 05

    Autonomy graduates

    After enough approvals on a class of flow, Onmatch proposes taking the wheel on that class. You scope it. You can take it back any time. Graduate by class, not all-or-nothing.

    AUTONOMY PROPOSAL

    You've approved 14 re-engagement flows in a row.

    Take the wheel on this class?

  6. 06

    Measures what shipped

    Onmatch sees its campaigns go live in your CRM, pulls performance, and scores it against the goal you set. Every result sharpens the next campaign.

    ↻ scoring vs goal · sharpening voice model
  7. CONTINUOUS · STANDING COMMITMENT

    Outcomes, not jobs

    Name an outcome once — "keep cold leads warm," "reactivate $500+ MRR churn" — and Onmatch pursues it continuously. Proposing new flows. Scoring new audiences. Drafting new copy. Each campaign you approve is one move in an ongoing strategy, not a one-off task.

    outcome: "keep cold leads warm"
    4 flows running
    2 audiences refreshing
    1 graduation pending
    status: active
§ 04THE MOAT
COMPOUNDING · NON-TRANSFERABLE

Value from day one.
Indispensable by month twelve.

Where Onmatch starts depends on what you bring — your CRM history, your past campaigns, your brand voice. From there it sharpens with every approval, every edit, every rejection — learning your specific audience, your specific voice, your specific offers. By month twelve, Onmatch isn't a tool you're using. It's a team member doing real thinking and real work.

MONTH
01
knowledge depth10%

Knows what works for companies like yours, from day one.

Value from your data — your CRM history, past campaigns, brand voice.

MONTH
06
knowledge depth55%

Sharpening on your specifics.

Your voice, your audience shape, your offer rhythm.

MONTH
12
knowledge depth95%

Operating as part of the team.

Knows things about your audience your team doesn't know yet.

The asset isn't a campaign library. It's a team member you've trained — and it doesn't transfer to competitors. Marketing engineers build systems like this one company at a time. Onmatch builds yours.

switching cost
compounds with every send
§ 05SUPPORTED TOOLS
OAUTH · SCOPED PER CAMPAIGN · YOUR ACCOUNT

Connects to the stack you already pay for. Operates inside your accounts, not around them.

MARKETING TOOLS · EXECUTION LAYER
Onmatch translates · your tool sends
CONNECTED · MCP~230ms
HubSpot
Marketing Hub · Sequences · Workflows
CONNECTED · MCP~230ms
Salesforce
Marketing Cloud · Journeys · Audiences
CONNECTED · MCP~230ms
Customer.io
Journeys · Broadcasts · Segments
CONNECTED · MCP~230ms
ActiveCampaign
Automations · Lists · Tags
LEAD PROVIDERS · OPTIONAL · YOUR ACCOUNT, YOUR BILL
Connect when you want to expand
CONNECTED · MCP~230ms
Findymail
B2B email finder · enrichment
CONNECTED · MCP~230ms
Apollo
B2B contact graph · 270M+ records
CONNECTED · MCP~230ms
Clay
Custom enrichment · waterfall sourcing

Connect your own Findymail, Apollo, or Clay account, or buy access through one. You pay your provider directly for data — Onmatch never resells leads. Deeper native sourcing comes as Onmatch grows.

Priority weighted by demand
§ 06WHAT IT ISN'T
FOCUS · LABOR SPLIT

What Onmatch isn't.

  • Not a drag-and-drop email builder.
  • Not an image generator.
  • Not a brand kit or template marketplace.
  • Not a landing page composer.
  • Not a CRM replacement.
§ 07PRICING · FOUNDER PRE-SALE
WINDOW CLOSES AT LAUNCH

Lock in your founder rate today.

Pay one month upfront now. When Onmatch goes live, you get twelve months at the founder rate for your tier — and your first month is on us. After founder year ends, you stay at month-to-month with no price increase forced on you. Don't pay now? You'll pay the standard rate when we launch.

01
NOW

Pay one month upfront

Your founder rate × 1.

02
AT LAUNCH

Twelve months locked

When Onmatch goes live, your rate doesn't move for a year.

03
LAUNCH WEEK

First month on us

The month you paid? Comped. The clock starts the month after.

Starter
Founder rate
Solo founders · small teams
$59/ mo founder
$99/mostandard at launch
  • +Flow generation · 8 / month
  • +Connect 1 marketing tool
  • +Connect 1 lead provider · optional
  • +Voice model + workflow library
  • +Approval review with reasoning
  • +Month-to-month after founder year
The learning loop starts day one — intelligent priors from category benchmarks sharpen against your data as it accrues.
RECOMMENDED
Operator
Founder rate
$1–20M ARR · running outbound seriously
$249/ mo founder
$449/mostandard at launch
  • +Full flow generation · fair-use cap
  • +Connect all 4 marketing tools
  • +Connect all 3 lead providers
  • +Voice model · full historical depth
  • +Workflow library · unlimited
  • +Graduation to autonomy by class
  • +Priority support
  • +Month-to-month after founder year
The standard product. Where most early customers land.
LOCK NOW · SHIPS AFTER
Scale
Founder rate
Teams · multi-brand · multi-function
$499/ mo founder
$999/mostandard at launch
  • +Everything in Operator
  • +Team seats + role-based access
  • +Per-class confidence thresholds
  • +Exception routing rules
  • +Multi-brand voice modeling
  • +Outcome attribution reporting
Locks the founder rate now — features ship after Starter and Operator are in market and pressure-tested.
ROADMAP

Where Onmatch is going.

Starter and Operator ship first. Scale extends Onmatch into multi-team and multi-brand environments— advanced autonomy controls, outcome attribution reporting, role-based access. Locking the Scale founder rate now reserves the price; the features ship after Onmatch's core is in market and pressure-tested.

Operator tier · vs how marketing engineering is currently bought
Fractional growth contractor
Still your brief. Still ramp time.
$5,000+ / mo
In-house outbound hire
Plus benefits. Plus management.
$80,000+ / yr
Marketing platform alone
Powerful. Mostly idle. You use 20%.
You already pay
Onmatch Operator
Makes what you already pay for actually run.
$249 / mo · locked

Running outbound alone or just starting? The $59 Starter rate covers what most solo operators need.Need to expand your contact base? Connect your Findymail / Apollo / Clay account and pay them directly for data — Onmatch doesn't take a cut.

§ 08FAQ

Things a skeptical founder would ask.

From your CRM, primarily. Onmatch reads your existing contacts, segments, and engagement history, and scores every audience against what's actually converted before. To expand beyond your current list, you bring your own Findymail, Apollo, or Clay account, or buy access through one of them — you pay your provider directly for data. Onmatch never resells leads.

As Onmatch grows, deeper provider integrations will enable native in-app sourcing and reseller relationships. Today: bring your own, or buy your own. Tomorrow: Onmatch operates inside your provider account natively.

No. GPT writing emails is a feature bolted onto a marketing tool. Onmatch is the inverse: the marketing tool is execution infrastructure for Onmatch's strategy. Pull Onmatch out of the loop and you have a marketing stack again — your HubSpot or Salesforce, doing what it always did. We're not adding features to what you have. We're doing work that wasn't being done.

Only after you explicitly grant a graduation. Onmatch proposes graduations on specific decision classes after a track record builds up — for example, "approve re-engagement flows automatically when they match this profile." You scope it, you reverse it. Default state is approval-on-every-send.

Add yourself to the request list with the tool you use. We prioritize new integrations by demand and ship them as the volume warrants. Most operators we talk to are already on one of the four supported tools — if you're not, it's usually a quick switch.

It stays in your connected tool. We hold the context required to generate flows on your behalf and we do not resell, share, or use it to train external models. You can revoke MCP access at any time and the local context goes with it.

Your tier's founder rate for twelve months from access. Pay one month upfront now to lock; that month is comped when access opens. After founder year ends, you stay at month-to-month with no forced price increase. If you don't lock now, you pay the standard rate when we open access — Starter $99, Operator $449, Scale $999.

Yes. Month-to-month, no annual lock-in, no cancellation calls. Founding rate persists if you come back within twelve months.

No. You review and approve flows inside Onmatch, with one consistent UI across every tool you've connected. On approval, Onmatch builds the campaign as native objects in your stack — a HubSpot workflow, a Salesforce flow, a Customer.io campaign — where you add visuals and send. Your team never touches a second builder.

Most AI marketing tools are sidecars — AI features bolted onto products built for human-initiated workflows. Remove the AI and the original product still works. Onmatch is the inverse: the strategic intelligence is the product, your marketing tool is the execution layer it operates through. The voice model sharpens on your approvals, the workflow library compounds across every campaign, autonomy graduates by class. None of that retrofits onto a tool built around composition surfaces. Remove Onmatch and you have a marketing stack with nobody running it.

FOUNDER COHORT · LIMITED SEATS

Founder rate locks now. Standard pricing applies after.

  • → Founder rate locked when access opens
  • → Standard pricing applies after launch
  • → No card until access opens